Product Design & UX Leadership
Hi, I'm Rick Rocharca. With 13+ years in the industry, I help companies scale their design maturity without losing their soul. Currently leading at an enterprise, I focus on the intersection of human-centered leadership and modular design frameworks. I’m passionate about building inclusive cultures where designers become owners - creating true impact without just providing a service.
Remote | Worldwide
Product Design Leadership
My Leadership Philosophy
People-First, Growth-Always
I believe a manager’s primary output is the success of their team. I don’t just manage tasks; I manage careers. My goal is to identify the unique “superpowers” of each designer and align them with business needs.
In Practice: I implement clear growth rubrics and foster a culture of radical candor and psychological safety, ensuring designers feel empowered to take big risks.
Design as a Scalable System
Great design shouldn’t be a bottleneck; it should be a catalyst. I advocate for modular thinking and robust Design Systems to reduce “busy work” and allow designers to focus on high-level problem solving.
- In Practice: I prioritize Design Ops and documentation, ensuring that as the team grows, our quality and consistency remain world-class without sacrificing speed.
Strategic Partnership
Design is not a service department; it is a business driver. I position my team as strategic partners to Product and Engineering by speaking the language of business, focusing on outcomes, not just outputs.
In Practice: I work closely with stakeholders to ensure design debt is managed, roadmaps are user-informed, and our design strategy directly impacts the company’s North Star metrics.
Case Studies
Leading teams to solve complex SaaS challenges through strategic alignment, scalable processes, and measurable business impact. If you need a password to see specific cases, reach out to me!
Implementing an AI feature
Developing a High-Performing Designer
